UV (short for Ultra-Violet) coating gets its name from the process used to “cure” the finish on your printed materials. First, the UV Coating machine places a special coat of varnish to your printed materials, on one or both sides according to your preferences. Next, the machine “cures” your cards using a specially calibrated Ultra-Violet light, the same type of light that comes from the sun. This hardens the coating on the card, drying it instantly with a super shiny finish.
What are the benefits of UV Coating?
First, High Gloss UV Coating is a very popular way to make your message pop. The high gloss shine not only provides a unique, smooth texture, it also sharpens your images and locks in the vibrant colors of your design, making your materials more resistant to fading over time.
Second, UV coating gives your card a thicker feel. The coating on one or both sides of your stock of choice gives your card an extra layer, meaning it feels thicker and heavier in your hand. This is perfect for business cards, postcards, and other materials where thickness makes a difference.
Third, applying High Gloss UV Coating is like adding a protective barrier to your printed products. The coating is designed to make your materials more tear, fold, and curl resistant—giving them more opportunity to end up in the hands of your target audience and not in the trash.
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